The Think Shop | branding
Logo/ Icon: Collaborative Work
Brand Guide & Collateral : Allison Poweleit
Creative Direction : Rob Sudduth
The Covington Business Council is an organization located in Covington, Kentucky whose mission is one of advocacy and action for a healthy Covington business environment. Their vision is to be the premiere resource for the entire city and its partners.
The organization was looking for new, lively, and engaging branding. They wanted their logo to encompass the city of Covington and its growth. Designers at The Think Shop collaborated on a few ideas, this being the chosen direction. A bright and engaging take on the iconic Covington skyline.