The Think Shop | branding & identity
Logo/ Icon: Collaborative Work
Brand Guide & Collateral : Allison Poweleit
Creative Direction : Rob Sudduth

Grass Roots Software is a software solutions provider delivering technology and management consulting services. Their logo defines the company with a clean style and modern, technical feel. The abstract icon represents structured layers of business and technology paired with the modern, friendly typeface, Source Sans. The mark also reinforces their three core competencies of Engage, Collaborate and Realize.