Heritage Bank is located in the Northern Kentucky area. We were proposed with the task to develop a marketing campaign to connect Heritage Bank’s local banking products to selected demographics through a cohesive creative theme while maintaining and strengthening an already well-established brand in Northern Kentucky and the Greater Cincinnati Area.
The design conveys everyday life experiences combined with a subtle symbolic sense of financial stability and support. The transparent blue and yellow diamond shape symbolizes positivity and forward progression. It is placed behind the subject matter to bring focus and support to the visual message. The imagery should connect with its viewers on a visceral level, reinforcing the traditional characteristics of the community banking experience.
The Think Shop
campaign & brand design
Campaign Design : Allison Poweleit
Brand Guide : Allison Poweleit
Creative Direction : Rob Sudduth