Nada_Fashion-02.jpg

Student Work | Advanced Typography | branding & type design

Nade is hypothetical fashion forward boutique that carries the a shabby chic style. For this project, modification to letters or creation of new letterforms was required. I modified the typeface Futura to mimic ribbons as a ode to fashion. The idea of the boutique was to focus on a direction to help a customer find their right style when shopping, hence the icon mimicking a compass-like shape. The clothing tags had a color system created to coordinated by size for easy selection when a customer is searching for a size.