Mom & Me was created to provide easy, affordable fashion for young moms and their kids that’s great looking, fun to wear, and simple to find. The client asked for a logo design designed to reflect the same easy, relaxed “rustic sophistication” that the brand represents. It’s a warm, playfully gentle mark, much like the relationship between a young mother and her child.

The Think Shop | logo design
Allison Poweleit
Hand Lettering:
Allison Poweleit
Allison Poweleit
Creative Direction :
Rob Sudduth