Mom & Me was created to provide easy, affordable fashion for young moms and their kids that’s great looking, fun to wear, and simple to find. The client asked for a logo design designed to reflect the same easy, relaxed “rustic sophistication” that the brand represents. It’s a warm, playfully gentle mark, much like the relationship between a young mother and her child.
The Think Shop | logo design
Logo: Allison Poweleit
Hand Lettering: Allison Poweleit
Collateral: Allison Poweleit
Creative Direction : Rob Sudduth